Let me be honest with you. What I’m going to tell you, it's not rocket science. However, if you use it as a first-order principle, a factor to base your decision on and always hold in mind when talking about customer acquisition channels and content, it will do you great.
Many people want to immediately start experimenting, testing and learning. But are you sure it's time for a/b testing? In this article, you’ll learn exactly when you can start a/b testing and what you should a/b test in every step of the funnel.