00 · Operator

AI Operations Officer for
Publishers & SEO Agencies.

Hello, I'm Niels Zee. I have spent eight years running SEO, content, publishing and affiliate systems inside a real operating business. I now design, implement and improve AI Operations for established publishers and agencies.

I help you scale operations, not headcount. The work is capacity, margin, revenue protection and a system that keeps working after the demo.

Media & Affiliate SEO Agencies

Niels Zee speaking on stage at a conference — Affiliate World Asia / Bangkok

01 · Operating record

Real founder experience

Traffic Family: a 7-figure affiliate portfolio.

I've co-founded and still run Traffic Family, an SEO and publishing company with multiple seven figures in revenue. It operates with two people and a reported 70–80% operating margin. With just 2 days/week of my time, the portfolio is still growing.

That is work of eight years spent connecting content, search, publishing, partner data and automation in live operations. Not every system worked, but the ones that do, I want to implement in other companies. The systems that significantly reduce employee time, grow margins and protect revenue.

Runtime
8 years
Operating team
2 people
Reported margin
70–80%

02 · Speaking

05 conferences

Conferences I’ve spoken at

I share operating lessons from building SEO, affiliate and AI systems.

Niels Zee speaking on stage at Affiliate World Asia in Bangkok — 01Affiliate World

Niels Zee speaking to the audience at Chiang Mai SEO Conference — 02Chiang Mai SEO

Niels Zee presenting at SEO Mastery Summit — 03SEO Mastery Summit

Niels Zee with the audience after speaking at ShenzhenSEO — 04ShenzhenSEO

Niels Zee walking on stage at World of Search — 05World of Search

03 · Book

Book

The Payout Mafia

“I wrote The Payout Mafia to give affiliate publishers a clear overview of the endless opportunities still available in 2025.”

What’s Inside the Book

150+ pages of affiliate playbooks and real-world examples
14 contributors - the most respected minds in affiliate marketing
Covers all traffic channels: SEO, YouTube, Native Ads, Facebook, IG, Email
Perfect for both new affiliates and experienced builders

Order on Amazon

04 · Operating contexts

02 routes

Two markets. Different economics.

The systems can look similar from a distance. The business problem is not. Choose the context that matches your operation.

Route A · Portfolio economics

Media & Affiliate Publishers

Connect content, search and monetisation data so a lean team can monitor, prioritise and improve a much larger portfolio. Find revenue exposure and commercial opportunity without inspecting every URL by hand.

For established publishers with meaningful inventory, traffic and monetisation data.

View the publisher operating model

Route B · Delivery economics

SEO Agencies

Increase delivery capacity and gross margin without scaling headcount at the same rate. Focus senior people on strategy while repeatable audits, content, refresh, link and reporting work moves through a controlled operating system.

For established agencies with recurring delivery volume and an operational ceiling.

View the agency operating model

05 · Operating standard

What I mean by AI Operations

A workflow is a connection between steps. An operational system also defines ownership, judgement and failure.

Economic constraint

Start with the capacity, margin or revenue problem, not a tool.

Human control

Keep strategy, editorial judgement and client-sensitive output with people.

Reliability

Log every run. Alert on failure. Define a fallback and a named owner.

Customer ownership

Build in the existing stack. Keep workflows, logic, documentation and data visible.

06 · Route

Choose the operating context

The next page shows the economics, systems, engagement model and fit criteria for your market.

Different operation. Different page.