Scaling B2B SaaS & Marketplaces

As a freelancer I help companies with their strategy and execution with >5 years of experience in growing startups into scaleups. 

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Who I am

I own the affiliate portfolio company (e.g., &, some sideprojects ( and am an ex Head of Growth freelancer. I’ve helped build marketing strategies from the ground up, execute experiments and am specialized in launching and scaling SEO as a channel. 

Ever since I discovered growth hacking 6 years ago while walking in Silicon Valley, I haven’t been able to let it go. My job is to base my decisions on data, the customer and the market to get you more of the right customers.

I’ve spoken about growth at universities, companies, podcasts and conferences. Here you can find all my own content and gues appearances. Finally, The Next Web and Accenture named me one of the Netherlands’ most promising people in digital business, three years in a row. 

Numbers I've owned

+120% SEO traffic YoY

In 3 months. 5 mil. to 11 mil. visitors/month. Via technical SEO, interlinking and bug fixing. For a marketplace for study documents.

+53% new customer revenue

In 3 months. 6-figures. Via Google Ads. For a B2B manufacturing platform.

+423% revenue from SEO

In 6 months. 5-figures. With linkbuilding and better content. For a B2C webshop.

Automating 6 SDR's jobs without losing a single customer

In 1 week. Via marketing automation. For a B2B manufacturing platform.

+260% visitors from SEO

In 6 months. 5-figures. Improving user experience and content. For a news publisher.

Ready to scale faster?

I’ve guided 20+ companies scale faster with their marketing strategy and execution. If you want a 1 on 1 phone call where we can go over your biggest growth opportunities, contact me.

Companies I've worked with

What I do

Marketing strategy

Decide who to target via what channel based on your CLTV, customers and market.

SEO growth

I know how to optimize any website, whether purely technical or content focused.


Become distinctive and essential in relation to all the available alternatives.

Marketing automation

Nurturing leads to increase conversion rates and automate sales.

Experiments & processes

Turning successful experiments into processes to scale up.

Content strategy

The right blend of different content formats for leads, authority and reach.

What they say

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