Scaling B2B SaaS & Marketplaces

As a freelancer I help companies with their strategy and execution with >5 years of experience in growing startups into scaleups.

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Who I am

I own the affiliate portfolio company TraffiFamily.io (e.g. dokterfit.nl, slaapwijsheid.nl & happy-animal.nl), some sideprojects (burroburro.nl) and am an ex Head of Growth freelancer. I’ve helped build marketing strategies from the ground up, execute experiments and am specialized in launching and scaling SEO as a channel.

Ever since I discovered growth hacking 6 years ago while walking in Silicon Valley, I haven’t been able to let it go. My job is to base my decisions on data, the customer and the market to get you more of the right customers.

I’ve spoken about growth at universities, companies, podcasts and conferences. Here you can find all my own content and gues appearances. Finally, The Next Web and Accenture named me one of the Netherlands’ most promising people in digital business, three years in a row.

Numbers I've owned

In the media

[Podcast] Growth Marketing Stories: How To Create Your Demand To Get Hired Without Connections & Resume

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[Podcast] De SEO Podcast – SERPS Analyseren voor SEO: dit zijn de beste tips & tricks

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[Webinar] How to run experiments as a B2B company – G2 Reach 2020

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Ready to scale faster?

I’ve guided 20+ companies scale faster with their marketing strategy and execution. If you want a 1 on 1 phone call where we can go over your biggest growth opportunities, contact me.

Companies I've worked with

What I do

What they say

Niels is a well-rounded entrepreneurial profile who can build pretty much everything, and turn it into a success. He's a unique blend of high energy, positive approach to complex problem solving, combined with a "get things done" mentality. Niels wears many hats, has a strong product feeling and a sharp business mindset.

Niels is a growth marketer in the truest sense of the word and without a doubt one of the rising stars to watch. He has repeatedly proven his ability to get results in high pressure environments. Niels' biggest strength is that he is uniquely adept at aligning strategy and execution for rapid growth.

Niels is an inspiring speaker who with his clear, concrete examples got the whole innovation department of KPN to interact and become excited about growth marketing.

Niels is curious and driven by knowledge. Niels works hard and smart. With every task he looks carefully how he can use technology or data to get it done faster. If you need an engaged, data driven growth marketer, Niels is your guy.

Niels doesn’t follow the herd and has a great sense of what works (and maybe even more important: what doesn’t) for your type of business. He helped us to form our marketing strategy, while also kickstarting the marketing execution. I was very happy with the results we’ve got on such a short notice.