Niels Zee: Affiliate Marketing Expert, Speaker & Investor

As the co-founder of Traffic Family – a 7-figure affiliate portfolio company – I now invest in affiliate site owners so they can scale harder and save time on costly mistakes.

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More growth.

You have a lot of different projects going on, new channels, new tactics, new content formats. Only 20% of those will work. However, you can’t separate the 20% from the 80%.

That’s where I come in. I already scaled the Traffic Family to €2.000.000 in commissions per year and can point you in the direction of the 20%.

Work without a clear strategy is killing your potential

Metric driven

You need a strategy based on your traffic, CTR, commissions and conversion rates.
With a solid ROI in the centre of it all.

Sustainable growth

A deep understanding of content, your niche and competitors is the way to go. No BS hacks or cheap tactics that are meaningless in the long run.

I help affiliates starting out or already making revenue

Numbers I own

All while travelling the world.

Collaborate?

I invest and work together with affiliate marketers that want to grow beyond €100.000/month in commissions.

WHAT THEY SAY

The 1:1 coaching call with Niels has been worth every euro to me. I asked specific questions in advance (at Niels' request) and we went through them together during the online call.

Niels is very strong in turning substantive (sometimes technical) seo terms into direct action points that you as an entrepreneur can start working with right away.   

That's what I immediately started doing 🙂

I am already looking forward to the next coaching call with Niels.   

In just under an hour, Niels gave me a full understanding of where the opportunities lay for my website. What I should and should not bet on and what I could expect. In addition, I found out what would be successes for him and how I could get there too by investing.

Niels is an affiliate in the truest sense of the word and without a doubt one of the rising stars to watch. He has repeatedly proven his ability to get results in high pressure environments. Niels' biggest strength is that he is uniquely adept at aligning strategy and execution for rapid growth.

Niels is curious and driven by knowledge. Niels works hard and smart. With every task he looks carefully how he can use technology or data to get it done faster. If you need an engaged, data driven affiliate marketer, Niels is your guy.

You experience moderate success and want to take your affiliate site to the next level?

You’ll leave the coaching call with clear next steps and feedback on your website on what to do to double your income.

Media

World Of Search Conference | Live Interview Series with Speaker Niels Zee

We talked about:

- Building a 7-Figure Affiliate Portfolio
- Discovering Growth Hacking in Silicon Valley
- Scaling a Website from 5M to 11M Visitors in 3 Months
- Overcoming Burnout and Emerging as a CEO
- Mergers & Acquisitions (M&A) and Website Acquisition
- Mastering SEO, Leadership, and Multi-Disciplinary Skills
- Navigating Evolving Search Algorithms
- Leading a Team in a Dynamic Digital Landscape

Listen to this episode on Spotify.

100K€ Per Month With Affiliate Marketing - In The Query EP7 Niels Zee

Some takeaways from our conversation:
- Focus on what works, not shiny objects. Stick to one model, master it, then scale.
- Google will punish lazy affiliate sites. Mass-produced content won’t cut it anymore.
- The #1 indicator of a buying winning site? Passion. A hobbyist-built site often outperforms a "SEO factory" site.
- Invest in data-driven decisions. Every €1 I spend must bring ROI in 3 months or less.
- Want a site that sells for big money? Keep clean financials and clear growth opportunities.
- How to recover from Google updates
- The role of email lists in affiliate marketing
- Why I stopped link-building in the Netherlands
- How I structure my team to scale

If you're serious about growing (or starting) an affiliate business, listen to the episode.