Manila, thank you! It was my first time in the Philippines, and I loved it!
In my talk, I shared how I run a sustainable SEO and affiliate business. I was honest about the hits too. Some of my sites were hurt by Google’s Helpful Content Update. Traffic dropped hard. Still, our profits grew. That’s the point of this post.
What you'll learn
Why I Don’t Chase Only Traffic
More traffic sounds great. But it’s not always the best move.
Sometimes it’s smarter to improve conversion, average order value, or offer.
I look at the full funnel and fix the weakest step first.
My Growth Approach
I use a growth hacking mindset. Nothing fancy. Just discipline.
- I stay T-shaped: deep in SEO, fluent in other channels.
- I work the full funnel: awareness to referral.
- I measure everything and test often.
- I keep what works and kill what doesn’t.
Every channel gets less effective over time. People learn to ignore tactics.
So I adapt fast, run many tests, and let data decide.
Systems Beat Hustle
You can build a car, or build a factory that builds cars.
I choose the factory.
When a page hits a revenue threshold, my team runs a playbook:
- Improve CTAs and page layout.
- Check stock, ratings, and offers.
- Reorder products by earnings per click.
- Negotiate better commission with partners.
- Scale winners with ads and more coverage.
For content, we run a clean pipeline: keyword → brief → write → edit → QA → publish.
My job is to feed inputs and tune systems. The team handles execution.
Culture Is the Glue
We hire and work by a few simple values:
- Extreme ownership
- Create lasting profit
- Stay curious and keep learning
- Care for people and family
Values only matter if you live them. We do.
Metrics That Matter
Three numbers guide most of my decisions:
- Revenue per page: which pages truly earn.
- Earnings per visitor: which topics deliver the most value per session.
- Earnings per click: which products deserve top placement.
Heat maps help too. Most visitors only see the top of a page.
So I place the highest-value products higher. Simple change, big results.
Watch the video here.