Last year, I joined Kherk for a live podcast ahead of WOSCON 2024 in Manila. We talked about moving from SEO operator to profit-focused leader, scaling affiliate portfolios, and running a remote team that ships.
The conference has happened since then and it was a win. Manila showed up. Smart questions. Packed energy. Real operator conversations. I’m grateful to everyone who came, introduced themselves, and shared their playbooks.
👉 Watch the full podcast here:
https://www.youtube.com/watch?v=fIRWbZI_-xU
What you'll learn
What we covered in the episode
- Why profit beats traffic (and how to align your team to it).
- The technical lift that took a site from 5M → 11M visits/month by fixing URL bloat and building smarter internal linking.
- How to choose affiliate offers: brand trust vs. commission, and fixing merchant UX issues.
- Tools I actually use: Ahrefs, Screaming Frog, Sheets. GA4 for high-level only.
- Content at scale: when results start showing (50–100 articles) and how to track payback per page.
- Simple paid strategy: use SEO data to set break-even CPC, then bid below it.
- Team and culture: Profit, Extreme Ownership, Pioneering, Family. Clear goals. No micromanaging. Honest comms.
“Traffic is a means. Profit funds the mission.”
WOSCON 2024 Manila — quick recap
- The community was curious and direct. My favorite kind of room.
- I had deep talks with founders, agencies, and in-house SEOs about unit economics, content velocity, and offer quality.
- The local hospitality was real. Thank you, Manila.
- Special thanks to Kirk and the team for a well-run event.
Why I’m sharing this now
The podcast was recorded before the event. Listening now gives context to my talk and the mindset I brought to Manila. If you’re growing an affiliate business or leading an SEO team and you’ll find practical ideas you can ship this week.
- Start with profit math.
- Fix crawl/index bloat before chasing new pages.
- Track revenue per page. Reinvest where payback is fastest.
- Build brand-safe lists your audience actually trusts.
- Hire A-players. Be clear. Be kind. Be direct.
Next steps
If this episode helps, share it with your team. If you want a second set of eyes on your model, landing pages, or offer mix, reach out.
See you on the next one.