I'm an affiliate.
I love this Model.

It’s the best marketers, only being paid for real performance, fighting to bring on the most relevant users to their partners. And I like to take on the competition.

about

How Affiliate Marketing Changed My Life

Affiliate marketing has brought me a lot. I left the cold country of the Netherlands and live in Thailand, I’m surrounded by other affiliate marketers and online entrepreneurs. I travel 4 months of the year and I’m feeling more financially independent every day.

This is why I’m doubling down on Affiliate Marketing

model

The model is amazing. The incentives are perfectly aligned between the user, the affiliate and the advertiser.

A good recommendation?

ai

AI? People want to listen to people. People will also ask AI, but with new products, there won’t be any info in the LLM, so we’ll always consider people’s opinion first.

speak

The numbers speak for themselves.

  • Global Market Size: The affiliate marketing industry was valued±$27.8 billion in 2024 and projected to reach $48 billion by 2027.
  • New channels are constantly popping up: e.g. TikTok Shop reported $100 million in U.S. sales on Black Friday 2024, tripling 
the previous year.
  • Affiliate marketing now accounts for 16% of all online orders in the U.S.

My Journey in Affiliate Marketing

I used to be a Growth Hacker for the fastest growing tech companies in the Netherlands. Companies like Hubs that exited for €300m or StuDocu that raised €50M in a series B round. I've grown SEO traffic from 5 million to 11 million in my first 3 months and was rated one of the top Growth Hacking talent in the Netherlands. I left that career path because I felt one thing missing: Ownership of my own destiny. 

So I started the Traffic Family. from struggling with sleep in 2019 and starting a sleep affiliate site on the side. In our 2nd year we hit 10K/month and the year after €100k per month. The company is now a profit machine and I'm starting on other affiliate marketing models.

Many affiliate solely relied on SEO. I get it, I did it too. But with the Traffic Family we successfully pivoted and to scale that I’m helping out other affiliates as well. If you already have high commission deals, content, a team, not tapping into PPC is a waste.

I see a tremendous opportunity in Youtube vs Google Organic Search. That’s why I partner with Youtube agencies. I supply them with the best deals, what works and how to promote, they create the content. This way they stop being reliant on clients wants and needs and start creating their own independent source of income.

I have a knack for understanding business models, having worked as a (freelance) growth hacker and seen so many different niches, business models and end users. I use this with my experience to quickly help others' achieve more success. Mainly because I find it fun, the hourly rate is the same as I'd work on my own business. My decisiveness, network, conference learnings, SOPs and the fact that I tried out SO much, can give massive leverage.

I’m currently located in Chiang Mai, Thailand and am originally from the Netherlands. I’ve traveled to almost every corner of the world, but I chose Chiang Mai since there's an incredible energy of entrepreneurship here, some of the world’s most successful digital entrepreneurs gravitate here. There’s a huge community of people killing it online and wanting to help each other.

Beyond the business opportunities, I appreciate the freedom and independence that comes with living outside the Western bubble. Thailand offers a refreshing perspective where you can think for yourself, make your own choices, and live life on your own terms without the constant noise and social pressures that seem to dominate back home. It's liberating to be in a place where individual choice and personal responsibility are respected.

I put a high value on balancing work and social life. I love my friends, my fellow nomads. As you can imagine, constantly traveling keeps me far from my family, so I naturally find myself creating new families on the road. There's something special about connecting with people who've also chosen to step outside conventional paths and build their own reality.

My Values

Profit First

Every decision gets filtered through one question: does this move the needle on profitability? I've learned to ruthlessly focus on what matters and eliminate everything else.

Ownership

I believe in taking extreme ownership of your results, your growth, and your destiny. No excuses, no blame.

Pioneering

The affiliate game changes fast. I stay ahead by constantly testing new channels, tactics, and opportunities while others stick to what's comfortable.

Family

Whether it's my team at Traffic Family, the affiliates I coach, or my nomad community in Thailand. I believe in supporting each other's growth and celebrating wins together.

Want to work together? Explore my services