- The Book
The Playbook for Building
Affiliate Empires in 2025
- Book
What the Book
Is All About
In 2025, affiliate marketers are still making bank, but only for those who know how to play the game.
This book is your playbook to building a real affiliate business in today’s environment.
It’s for beginners who want to break in, and for struggling affiliates who are done spinning their wheels.
Featuring insights from top earners across SEO, PPC, YouTube, Facebook, Instagram, and Email. You’ll learn the strategies empire builders are using right now to grow fast and profitably.
Co-authored by digital entrepreneurs Niels Zee and James Dooley, this book is a raw, practical breakdown of what’s actually working in affiliate marketing in 2025.
10 Things This Book Will Teach You
- 1. How to find red-hot affiliate niches with low competition
- 2. The exact channels people use to drive millions of visitors
- 3. How to make Ads & PPC work for you instead of against you
- 4. Why 90% of affiliates fail, and how to be the 10% who don’t
- 5. Conversion rate secrets that turn traffic into recurring income
- 6. Outsourcing and automation tactics to scale without burnout
- 7. How to grow to $10K/month even if you start from scratch
- 8. The affiliate tools, templates, and tech stacks used by pros
- 9. How to get brand deals, link bumps, and exclusive payouts
- 10. How to exit your affiliate business for 6, 7 or (fuck it) 8-figures
The Mafiosi Featured in this Book
Niels Zee
The Guy’s Site You’re On
James Dooley
UK’s Biggest Digital Landlord JamesDooley.com & Fatrank.com
Matt Diggity
Top SEO Affiliate Voice & 5x Agency Owner DiggityMedia
Mushfiq Sarker
Flipped over 200 businesses
The Website Flip & WebAcquisition.com
Jamie I.F.
Affiliate Niche Site Owner, SaaS
& Affiliate Investor
Increasing.com
Jenny Gonzalez
Dating Niche Sites & Affiliate
Network Owner
Trackfinity & Rocahead
Gregory Elfrink
Director of Marketing & Host of
The Opportunity podcast
Empire Flippers
Craig Campbell
Top Black-Hat SEO Voice & CMO
Craig Campbell SEO & Odys
Alex Goldberg
7-Figure Affiliate Exit, Investor &
Course Creator
Paid Media Affiliates
James Oliver
(Parasite) SEO Expert & Affiliate
Portfolio Owner
Oliver.com & ParasiteSEO.com
Jared Bauman
Podcast Host of the Niche Pursuits
Podcast & Agency Owner
201creative.com
Nina Clapperton
SEO AI Expert and Agency Owner
She Knows SEO
Trifon Boyukliyski
Powerhouse in the super-competitive
iGaming niche
Trifon.co
Hey, I’m Niels Zee.
I’ve built a 7-figure affiliate portfolio, led remote teams, spoken at conferences, and helped scale businesses with SEO, Google Ads, CRO and systems. But I started from zero.
In 2025, a lot of people are scared to even try affiliate marketing. They think it’s saturated, or dead. But behind the scenes? People are still making bank… quietly, with solid systems and smart moves.
That’s why I wrote this book. To cut through the noise and give you the real playbook. Whether you’re just starting out or looking to scale up, this book is your shortcut.
Let’s rob the bank.
